In the Retail Industry
To Attract , Welcome , Inform and Recommend , Provide Services and Generate Insight
The solution is provided by Humanizing Technologies and rpc.

BMW has a strong presence in the UK as it is the group’s 4th largest sales market in the world and uniquely hosts the manufacturing operations of all three of BMW Group’s brands – BMW, MINI and Rolls-Royce Motor Cars. In April, 2018 BMW opened its first UK Urban Store at Bluewater shopping centre to provide both casual browsers and serious shoppers with a fresh and enjoyable way to experience the latest models from the BMW range.

Client's challenges

With high volume of traffic and advanced digital technologies already incorporated in store, BMW UK was seeking a distinctive approach to enhance customer experience. Services and functions such as helping give product & brand messages, store orientation, collecting valuable customer data and as driving proactive sales would help the group leverage its strengths onto another level in the highly competitive automotive market.


Empowered by Humanizing Technologies’ robotic CMS and rpc’s strong know-how in retail sector, Pepper was enabled to attract attention, drive traffic, initiate interactions and inform as well as collect feedback and customer data. Thanks to the joint-effort and expertise from two SoftBank Robotics certified Partners, Pepper precisely tackled client’s pain point and fulfilled customers’ needs, making it an indispensable touchpoint and multifunctional helper in BMW UK Urban Store.

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