Pepper at 1177
In the Retail Industry
To Attract , Welcome , Inform and Recommend , Provide Services and Generate Insight
The solution is provided by Softec.
1177 (the icon brand of Calze Ileana), is an Italian textile brand, selling socks for men, women, kids and sports in Dryarn, the lightest yarn existing in nature. Bringing together technology and glamour, its products combine essential features and futuristic with both urban attitude and comfort. Founded in 2014, the brand sells through different channels – retail stores, vending machines & online.
Aligning with the digital transformation strategy to increase market share, the “Connected Vending Machine” project was 1177’s new exploration in retail market. It envisioned a way to rethink and transform the retail channel, reconciling the physical and digital experience to be a Continuum Experience in which the Physical Journey extends to digital channels, activating new purchasing cycles.
With an omnichannel solution provided by Softec, 1177 was able to acquire customers alongside each step of Customer Journey: engagement, sale of product and customer service. With the help from the solution and Pepper, the vending machine was transformed into a touchpoint of “digical” experience where customers found to be innovative and enjoyable. 1177 also benefits from the deployment of Pepper by gathering business information and insights.
"The relationship with the clients is changing radically: we are switching from a phase of "not knowing" our client to a phase where we know exactly our clients’ needs and behaviours" - Luca Bondioli, CEO Calze Ileana and 1177