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1177 (the icon brand of Calze Ileana), is an Italian textile brand, selling socks for men, women, kids, and sports in Dryarn, the lightest yarn existing in nature. Bringing together technology and glamour, its products combine essential features and futuristic with both urban attitude and comfort. Founded in 2014, the brand sells through different channels – retail stores, vending machines & online.

Aligning with the digital transformation strategy to increase market share, the “Connected Vending Machine” project was 1177’s new exploration in the retail market. It envisioned a way to rethink and transform the retail channel, reconciling the physical and digital experience to be a Continuum Experience in which the Physical Journey extends to digital channels, activating new purchasing cycles.

1177 found the answer to their challenges in our partner Softec and Pepper. Find out what solutions Softec was able to offer and implement for 1177 by downloading the PDF!

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