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BMW has a strong presence in the UK as it is the group’s 4th largest sales market in the world and uniquely hosts the manufacturing operations of all three of BMW Group’s brands – BMW, MINI and Rolls-Royce Motor Cars. In April 2018 BMW opened its first UK Urban Store at Bluewater shopping center to provide both casual browsers and serious shoppers with a fresh and enjoyable way to experience the latest models from the BMW range.

With a high volume of traffic and advanced digital technologies already incorporated in-store, BMW UK was seeking a distinctive approach to enhance the customer experience. Services and functions such as helping give product & brand messages, store orientation, collecting valuable customer data, and driving proactive sales would help the group leverage its strengths onto another level in the highly competitive automotive market.

BMW UK connected with our partner Humanizing Technologies thanks to their robotic CMS and RPC’s strong know-how in the retail sector. Find out what solutions with Pepper Humanizing Technologies implemented for BMW UK and the key results by downloading the PDF!

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