Retail-icon

Retail

Robots, improving ‘Phygital’ experience for today’s empowered shoppers.

Benefits

#1

SoftBank Robotics Retail Benefit

Trigger curiosity, increase store traffic and attract undivided attention of shoppers.

#2

SoftBank Robotics Retail Benefit

Create memorable in-store experience, transform customer journey and leverage it into a new level.

#3

SoftBank Robotics Retail Benefit

Enhance product visibility, stimulate purchase and retain loyal customers.

#4

SoftBank Robotics Retail Benefit

Gather comprehensive data to enrich customer base and generate shopper insights.

Why use humanoid robots in the Retail sector?

Consumers' emotional engagement is at the core of the strategy for the use of humanoid robots in retail. Our robots create easily an empathetic link with shoppers by their eye-catching appearances, moderate sizes and humanoid behaviours.

Being proactive, expressive, attractive and mobile, our robots standout from other digital proposals, increasing interactions, optimising utilizations and reducing unnecessary cost.

Our robots are connected, effective, accurate and multi-functional. They are never tired on repetitive tasks, which enable staff to focus on more added-value tasks.

A new channel for retailers

Single view of customer Single View of Customer
Pepper and NAO are powerful touch points to omnichannel: providing a single but comprehensive view of each individual customer.

Connect with today’s smart shoppers Connect with today’s smart shoppers
Engage shoppers with an innovative, worth-to-repeat and worth-to-share experience, our robots interact with customers by using relevant messages & offers, treating them specially, personally and individually.

Immediately impact sales Immediately impact sales
Despite the increase of online shopping, customers overwhelmingly still convert sales in the physical store, and drawing in elements of the online experience creates an omni-channel mix which increasing sales and customer satisfaction. Humanoid robots guide and assist shoppers in purchasing product or improve awareness by providing services, based on their needs & requirements in continuity with their on-line journey.

Typical use cases in Retail

Greeter Greeter
Our humanoid robots ensure a consistent and high quality welcome to your customers for a lasting engagement and an increased return customer rate.

Service Provider Service Provider
Aggregating multiple services such as click and collect, payment, order & delivery and ticketing, Pepper and NAO strengthen customer engagement, rise conversion rates and improve overall customer lifetime value.

Sales Associate Sales Associate
Connected, our robots assist sales force throughout accurate product consultation and personalized recommendation. Our robots excel in upselling & cross-selling.

Loyalty management Loyalty management
Create a new way in which retailers can enrol, engage and retain customers. Encourage brand loyalty and attract new business with engaging interactions and valuable services.

Brand Ambassador Brand Ambassador
Constantly delivering products and brands messages. Pepper and NAO are reliable communicators in presenting corporate activities, marketing campaigns with accuracy and consistency across all locations.

Survey conductor Survey conductor
Deploy interactive shoppers’ satisfaction surveys and monitor the results in real-time to create actionable insight and improve services.

Retailtainment Retailtainment
Using enriched interactions, taking advantage of the verbal interaction supported by the full body language, our robots are an engaging channel for in-game advertising and couponing.

How do humanoid robots make a difference?

#1

Proactive engagement

Proactive engagement
Our robots call shoppers' attention, initiate interaction by voice and animated expression, or pro-actively go towards people to start conversations.

#2

Multi-language

Multi-language
Pepper and NAO can speak up to 21 languages and provide translation via Cloud services: allowing you to serve customers from abroad.

#3

Customized interaction

Customized interaction
Using their sensors, Pepper and NAO can categorize and/or identify the person they are interacting with and adapt their behaviour to his/her profile...

#4

Communication on-the-fly 

Communication on-the-fly
Being connected, our robots are always providing the latest information such as product availability, special offers or location in the store.

#5

Cognitive computing 

Cognitive computing
Taking advantage of the embedded and cloud-based cognitive computing services, our robots can have continuously evolving behaviours to interact with customers based on their real time analysis results.

#6

Services offering 

Services offering
As a key element of customer journey, Pepper and NAO offer beneficial and useful services to customers such as click and collect, payment, order & delivery, reservation or ticketing.

#7

Entertainment 

Entertainment
Capitalizing on their humanoid shape, our robots use their entertaining interactions to build a strong relationship with customers and engage them loyally with you.

#8

Data collection 

Data collection
Being perceived as 'friendly' and 'no judgement', our robots are easily accepted by shoppers, feeling more confident to answer openly to questions. Collected information are enriched by the sensors, generating precious added-value insights.

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