Pepper at Emirates NBD

In the Finance Industry
To Attract , Welcome , Inform and Recommend , Provide Services and Generate Insight
The solution is provided by Softec.

Emirates NBD is the leading banking group in the middle east that has operations in a wide range of countries and regions. With a strong presence both online and offline, it is a major player in the UAE corporate and retail banking arena.

Client's challenges

With the increasing popularity of Financial technology companies and internet banking, Emirates NBD is in the need of attracting attention, engaging customers and improving the experience. And interactive technologies were the banking giant’s answer to the challenges.


Empowered by a solution co-developed by Softec and Yas Digital Media, Pepper renovated the retail banking experience by optimizing the customer journey from welcoming, consultation to feedback collecting, bringing the ideally connected and time-efficient banking experience to life.

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+ 93% in customer satisfaction

+ 72% in lead generation