Pepper and NAO at Klépierre

In the Retail Industry

To Attract , Welcome , Inform and Recommend and Provide Services 

The solution is provided by Conserto.

Klépierre is a major player in continental Europe’s retail property market with shopping centers in 57 cities and 16 countries, attracting more than 1,1 billion visitors each year. With expertise in development and active management, Klépierre regularly reinvents its retail range, its activity and the customer experience in the shopping centers it owns or manages.

Client's challenges

In the era of retail 4.0, physical retailers are facing the challenge of boosting foot traffic, raising brand awareness and providing unique shopping experience. This is how Humanoid robots became the choice of Klépierre in the search for a powerful digital channel to elevate the shopping experience, which eventually lead to a joyful relationship and emotional attachments with shoppers.

Solutions

Developed by Conserto, dedicated robotics applications deployed on Pepper and NAO gave life to client’s Let's Play® campaign. The versatility of Pepper and NAO made the visits more attractive to kids as well as more informative to adults, satisfying the needs of shoppers across segments. In addition to it, robots also helped Klépierre gain more insights about its shoppers to keep involving in the highly competitive era.