Aldebaran becomes SoftBank Robotics

Tokyo, Thursday, May 19th, SoftBank Robotics Holdings Corp. today announced the change of the “Aldebaran” brand name to “SoftBank Robotics” in view of increased global brand awareness and business scale in the future.

On changing the brand name, Aldebaran Robotics has been renamed to SoftBank Robotics Europe. As part of the effort to build one large company group, to unify different entities and to better collaborate with existing and future international clients and partners, related subsidiaries have been renamed as the follows:

Before May 19         After May 19

Aldebaran (France)   SoftBank Robotics Europe

Aldebaran (U.S.)       SoftBank Robotics America

Aldebaran (China)    SoftBank Robotics China Trading

The SoftBank Robotics brand name regroups teams based in Paris, Boston, Shanghai, Tokyo, and a new regional headquarter in the U.S., based in San Francisco, California.

About SoftBank Robotics Holdings

Headquartered in Tokyo, SoftBank Robotics Holding Corp. is the SoftBank Group's intermediate holding company responsible for its robotics businesses. SoftBank Robotics Holdings Corp. has offices in Japan, France, U.S. and China. Guided by the SoftBank Group's corporate philosophy, “Information revolution - happiness for everyone,” companies under the SoftBank Robotics Holdings umbrella develop humanoid robots and are dedicated to continued research in the field of robotics and related products and services.

About the SoftBank Robotics brand name

SoftBank Robotics is driving technology forward by becoming a worldwide leader brand in robotics. The SoftBank Robotics brand name regroups more than 500 employees working in Paris, Tokyo, San Francisco, Boston and Shanghai. Robots under the SoftBank Robotics brand, Pepper, NAO and Romeo, are used in more than 70 countries worldwide and offer innovative applications relevant for the fields of research, education, retail, healthcare, tourism, hospitality and entertainment. For more information:

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