Our Product Brand Strategy
As a pioneer in the field of service robots, our company provides a wide range of robots and are developing a brand strategy not only domestically but also from a global perspective.
To properly protect and utilize the brand, appearance, and characters of our robots, we acquire and maintain intellectual property rights and also take measures against counterfeit products in accordance with the market conditions, business development, and intellectual property law systems of each country.
Pepper
Pepper is the world’s first emotion recognition personal robot, who was born on June 5, 2014.
Pepper has been actively working in various fields such as in commercial, educational, and care facilities, both domestically and internationally, and is widely recognized as SoftBank Robotics’ brand. We are working to protect Pepper’s brand and design from various aspects, including the product name and logo, as well as the appearance and application, through different types of intellectual property rights.
Name
| Registered Trademark | PEPPER |
|---|---|
| Registered Number (Japan) | Trademark No. 5866583 Trademark No. 5698705 etc. |
Shape and Appearance
| Registered Trademark |  |
|---|---|
| Registered Number (Japan) | Trademark No. 5935206 Trademark No. 6081795（3D trademark） Design No. 1498059 etc. |
■Global Brand Protection
Trademark and design rights related to Pepper have been registered in the following number of countries and regions.
| Asia | Europe | North America | South America | Oceania | Middle East & Africa | |
| Trademark | 10 | 31 | 2 | 2 | 2 | 2 |
| Design | 5 | 28 | 1 | – | – | – |
※As of the end of September 2023
※If the screen width is narrow, please scroll horizontally to view.
Whiz
Whiz / Whiz i is an AI cleaning robot that can run autonomously, mainly for cleaning carpets and other floors. We are working to protect our rights not only in its name but also in its design by obtaining both overall and partial design rights.
Name
| Registered Trademark |  |
|---|---|
| Registered Number (Japan) | Trademark No 6234774 Trademark No 6713908 etc. |
Shape and Appearance
| Registered Design |  ※Product image |
|---|---|
| Registered Number (Japan) | Design No. 1640872 etc. |
■Global Brand Protection
Trademark and design rights related to Whiz have been registered in the following number of countries and regions.
| Asia | Europe | North America | Oceania | Middle East & Africa | |
| Trademark | 7 | 30 | 2 | 1 | 4 |
| Design | 7 | 28 | 2 | 1 | – |
※As of the end of September 2023
※If the screen width is narrow, please scroll horizontally to view.
Servi
※Product image
Servi is a tray delivery robot that contributes to the creation of new value provided by restaurants, hotels, inns, and retail stores through collaboration between humans and robots.
| Registered Trademark | SERVI |  |
||
|---|---|---|---|---|
| Registered Number (Japan) | Trademark No. 6443037 | Trademark No. 6755836 |
*The intellectual property rights listed on this page may not be exhaustive, and additional rights may be acquired in other countries or regions.